Florida Dream Drive

Creative direction, design, and illustrations for Florida Dream Drive, a summer roadtrip campaign hosted by The Singer Oceanfront Resort, Eden Roc Miami Beach, Baker’s Cay Resort, and Three Waters Resort & Marina. 

With each resort having its own unique brand, I wanted to create something that felt cohesive to each destination. I paired watercolor textures and loose illustrations with bold colors and typography for that effortlessly fun south Florida vibe. 

The campaign won Bronze in the HSMAI 2025 Adrian Awards in the Consumer Brand Campaign - Earned Media, with a UVM of 125+ million and total ad value of $1.16M. It was featured in multiple outlets including Forbes, Miami Herald, Medium, Resident Magazine, HotelsEscape, TravelDreams Magazine, and Trazee Travel.