Florida Dream Drive

Creative direction, design, and illustrations for Florida Dream Drive, a summer roadtrip campaign hosted by The Singer Oceanfront Resort, Eden Roc Miami Beach, Baker’s Cay Resort, and Three Waters Resort & Marina. 

With each resort having its own unique vibe, I wanted to create something that felt cohesive to each destination. I paired watercolor textures and loose illustrations with bold colors and typography for that effortlessly fun south Florida vibe. The campaign was promoted via PR efforts and a collaborative Instagram post, reaching a combined audience of over 1.6 million.